Level Agency
How we became a US agency's go-to partner for Japanese UGC production.
Best-performing Japanese creatives to date — in just 1 month.
Overview
Level Agency needed a Japan-specialist partner to source Japanese creators and manage full UGC production for their client's Japan market campaign. Previous attempts — internal and through another local agency — hadn't produced assets that met brand guidelines, felt authentic, or minimised revisions.
What we did
- Sourced and vetted top-tier Japanese creators matched to the brief.
- Managed all creator communications end-to-end in Japanese.
- Pre-reviewed all content before submission — Level Agency could often approve with zero revision requests.
- Kept the client fully updated despite time zone differences with regular emails and a live Notion tracker.
Results
UGC produced through UCC ranked among Level Agency's best-performing Japanese market creatives to date. Due to strong ad performance, they returned to commission additional concepts with the same creators.
"Working with UCC completely changed how we approach Japanese UGC production. They are incredibly detail-oriented and proactive — from sourcing top-tier creators to ensuring every asset meets brand guidelines. Their organisation, market insight, and quality control made the process seamless, and the content we've produced together has been some of our strongest in the Japanese market."
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