Paid Social / Meta Ads
Adaptolatte
4 UGC creatives tested. One outperformed every benchmark.
3.80% CTR — nearly 4× the industry average.
Overview
Adaptolatte needed scroll-stopping UGC video content for Japan's competitive wellness beverage market. The brief: authentic creatives that felt native to social feeds and clearly communicated the functional mushroom coffee benefit.
What we did
Produced 4 distinct UGC video creatives, each testing a different hook and messaging angle — lifestyle integration, benefit-driven messaging, unscripted delivery, and visual storytelling with strong first-frame hooks.
Results
| Metric | Result |
|---|---|
| Total video plays | 92,294 |
| 3-second views | 39,103 |
| Total clicks | 1,959 |
| Purchases | 24 |
| Revenue generated | $1,876 |
| Total ad spend | $2,831 |
Top creative (AXL1538)
- CTR 3.80% vs ~1% industry average.
- 3-second retention 59% vs 40–42% for all other variants.
- Achieved breakeven ROAS on the lowest budget of the four.
- ATC→Purchase rate 57.1%.
Key insight
Hook = retention = conversions. The winning creative beat every metric with the smallest spend. The opening frame drove 2× CTR, 2× watch time, and 3× ThruPlay rate compared to the other variants.
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